Bachelor of Business Administration, Marketing

This concentration emphasizes the facilitation of exchanges between one business and another, as well as between businesses and consumers. Key marketing activities include designing and modifying products, pricing, selling, and sales management, and gathering market information. Career opportunities include sales, retail management and buying, advertising account executives, and marketing research associates. 

Students who complete the concentration in Marketing will be proficient in the following student learning outcomes:

1. Effectively analyze fundamental marketing concepts, theories, principles, best practices, and developments within the field
2. Assess problem-situations and be able to make recommendations and provide solutions
3. Formulate promotional theories, strategies, and tools to demonstrate a systematic approach to marketing
4. Utilize effective communication skills, creativity, and artistry to prepare appropriate business documents and deliver professional oral presentations
5. Collaborate with cross-functional teams for designated projects
6. Establish decision-making processes and systematic approaches
7. Demonstrate the general application of biblical principles for ethical decision-making in the marketing field