The Bachelor of Science in Sports Marketing (B.S. in Sports Marketing) prepares students to work in the business side of the sports industry. Graduates of this specialized marketing degree are equipped to manage the sales, promotion, and advertising of athletic organizations or products.
Students who complete the B.S. in Sports Marketing will be proficient in the following student learning outcomes:
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Understand the transformation of the whole person through biblically based education for service to God and humanity.
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Analyze the process and structure in sports events.
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Evaluate the sports marketing environment and trends influencing marketers.
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Create a proposal for the sponsorship of a sports-related sponsorship property (e.g., league, team or athlete).
Major Requirements
Required General Education Selections
Science and Mathematics
(No Grade below C)
Biblical Studies, Health, and Wellness
(no grade below C)
Social and Behavioral Sciences
(no grade below C)
Technology
(no grade below C)
General Electives
Each course taken by the student may be applied to only one program: general education, major, minor, or free electives.