This program is designed to prepare students to work on the business side of the sports industry. Graduates of this specialized marketing degree will be equipped to manage the sales, promotion, and advertising of athletic organizations or products.
Students who complete the B.S. in Sports Marketing will be proficient in the following student learning outcomes:
- Understand the transformation of the whole person through biblically based education for service to God and humanity.
- Analyze the process and structure in sports events.
- Evaluate the sports marketing environment and trends influencing marketers.
- Create a proposal for the sponsorship of a sports-related sponsorship property (e.g., league, team or athlete).
Major Requirements
Item #
Title
Hours
3
Sub-Total Hours
64
Required General Education Selections
Science and Mathematics
(No Grade below C)
Item #
Title
Hours
Sub-Total Hours
4
Biblical Studies, Health, and Wellness
(no grade below C)
Item #
Title
Hours
Sub-Total Hours
2
Social and Behavioral Sciences
(no grade below C)
Item #
Title
Hours
Sub-Total Hours
3
Technology
(no grade below C)
Item #
Title
Hours
Sub-Total Hours
3
General Electives
Sub-Total Hours
8
Each course taken by the student may be applied to only one program: general education, major, minor, or free electives.
General Education Requirements
Total Hours
123