The primary goal of this course is to provide students with a solid grounding in theories, principles, and strategies of social influence as they apply to everyday contexts in which influence attempts take place. Students should gain familiarity with findings from empirical investigations on persuasion, social influence, and compliance-gaining, and will learn about strategies and techniques of persuasion relating to a wide variety of real-life communication contexts, situations, and settings. Students will also develop a better understanding of the many ways that persuasion theories and skills can be used as a tool for civic and political engagement.
Prerequisites
CO 201 and junior standing or permission of instructor.