CO 371: Public Relations Management

Public Relations Management is the capstone course for the public relations major, you will be challenged to think, work, and produce written work that would rival that of full-time, experienced PR professionals. Thus, the central goal for this course is for you to become a valuable and valued strategic public relations counselor for any organization. In this course you will adopt the persona (as best you can) of an organizational leader or executive in charge of communications (public relations and perhaps advertising) and look at the work world of communications through that perspective. To meet the course’s primary objective, we will work on four key areas: strategic planning, professionalism, leadership principles and operations management.