CO 331: Public Relations Planning and Case Studies

Examines public relations strategic planning process through the analysis of case studies. Addresses strategic communication planning issues in media relations, crisis communications, ethics, creative planning, research, and evaluation, using real-world situations and clients. Promotes learning individually and in teams. Provides an understanding of the concepts of project coordination, strategic planning, and strategic vision within event coordination. Helps students create, develop, manage, execute, and evaluate an event from a public-relations approach.