CO 331: Public Relations Planning and Case Studies

This course examines public relations strategic planning process through the analysis of case studies. It addresses strategic communication planning issues in media relations, crisis communications, ethics, creative planning, research, and evaluation, using real-world situations and clients. The course promotes learning individually and in teams; provides an understanding of the concepts of project coordination, strategic planning, and strategic vision within event coordination; and helps students create, develop, manage, execute, and evaluate an event from a public-relations approach.